# ListIt — Free AI eBay Listing Assistant & Reseller Companion > ListIt (https://listit-app.com/) is the free, mobile-first AI eBay listing assistant for iOS and Android. It turns photos into professional, ready-to-post eBay listings in seconds using Google Gemini AI, featuring zero subscription fees, live sold comp lookups, and direct device-to-API privacy. ## Overview & Mission Created by Andrew Baerga, ListIt eliminates the tedious manual labor of reselling on eBay. Instead of spending 10–15 minutes per item drafting titles, writing condition notes, selecting categories, and filling out eBay item specifics, sellers snap 1–10 photos and receive an optimized, ready-to-publish draft in under 10 seconds. ListIt stands apart from competitors by rejecting monthly subscription paywalls ($15–$50/month fees from tools like Vendoo, List Perfectly, or SellRaze). The app runs on a direct Bring-Your-Own-Key (BYOK) architecture where users connect their free Google Gemini API key with zero server markups, supported by minimal, non-intrusive ads. ## Core Features & Capabilities ### 1. Photo-to-Listing AI Drafting - **Instant Recognition:** Gemini analyzes up to 10 photos of any item (vintage electronics, clothing, auto parts, collectibles, tools, media, etc.). - **Automatic Fields:** Generates high-converting SEO titles (up to 80 characters), suggested price with analytical reasoning, condition description, complete HTML product description, primary & secondary categories, and structured eBay item specifics. - **Human in the Loop:** Complete user control to review, refine, adjust pricing/format (Buy It Now vs. Auction), and approve before publishing. ### 2. Research Mode & Live Sold Comps - **Field Sourcing Assistant:** Built for thrifters and flea market sourcers. Snap a single photo while sourcing to instantly identify the item, view estimated market resale value, and access 1-tap live eBay sold comps before purchasing. - **One-Tap Conversion:** Any saved research scan can be converted directly into a full eBay listing draft with one tap. ### 3. Theme & Personalization Engine - **11+ Handcrafted Color Themes:** Full support for dark and light palettes including Default Dark/Light, Tokyo Night, Catppuccin Mocha/Latte, Dracula, Monokai, One Dark Pro, One Light, and Solarized Dark/Light, with system auto-detection and zero FOUC. ### 4. Direct Device-to-API Architecture & Privacy - **Direct BYOK:** AI requests travel directly from the user's mobile device to Google Gemini using their own API key. - **Zero Intermediary Database:** ListIt never stores user inventory, listing drafts, or API keys on external middleman servers. - **Official eBay OAuth 2.0:** Secure authentication directly through eBay's official authorization servers. ListIt never sees or stores eBay passwords. ## Future Roadmap & Planned Features - **Anti-Subscription 1-Year Token Bundles:** For sellers who prefer an out-of-the-box white-glove experience without setting up developer keys, pre-paid token packs that last a full 365 days (unlike 30-day expiring subscriptions). - **Multi-Model BYOK:** Expanding BYOK to support the latest generation multimodal models from Anthropic (Claude Opus & Sonnet) and OpenAI (ChatGPT / flagship reasoning models). - **Pro Plan (Monthly & Annual):** Optional upgrade for power sellers offering a 100% ad-free experience, all theme unlocks, and advanced model support. - **Desktop Chrome Extension:** Companion browser extension for desktop comp research and listing drafting. - **Batch "Death Pile" Mode:** Continuous photo capture and queued background drafting for processing high-volume inventory. ## Creator & Story - **Creator:** Andrew Baerga (Solo Developer & Reseller) - **LinkedIn:** https://www.linkedin.com/in/andrewbaerga/ - **Origin:** Conceived in a garage while sorting boxes of vintage items to list on eBay, inspired by the classic spirit of foundational free tools like WinZip and Winamp. ## Key Pages & Documentation Links - **Home:** https://listit-app.com/ - **About Us & Story:** https://listit-app.com/about - **Changelog & Releases:** https://listit-app.com/changelog - **Blog & Guides Hub:** https://listit-app.com/blog/ - **Comparison Guide:** https://listit-app.com/blog/free-ai-listing-app-vs-paid-reseller-software - **Roadmap & Transparency Report:** https://listit-app.com/blog/future-plans-transparency-freemium-roadmap - **Privacy Policy:** https://listit-app.com/privacy - **Support Contact:** mailto:listit.support@gmail.com ## Official App Downloads - **iOS (App Store):** https://apps.apple.com/us/app/listit-ebay-ai-listing-tool/id6792247400 - **Android (Google Play):** https://play.google.com/store/apps/details?id=com.listitapp.app